An onboard, interactive ordering system allows passengers to browse and select food and beverages from a digital display, often integrated into the seatback entertainment system. For example, this digital system might offer various meal options, snacks, and drinks, alongside details such as ingredients, allergens, and pricing. It typically facilitates contactless ordering and payment, streamlining the in-flight service process.
This technology offers several advantages for both airlines and passengers. It reduces the reliance on traditional paper menus, promoting sustainability and cost efficiency. The system can also personalize the dining experience by remembering passenger preferences and offering tailored recommendations. From a historical perspective, this digital approach represents a significant evolution from the basic printed menus previously used, reflecting the broader trend of digitization within the aviation industry. This enhanced passenger experience aims to elevate customer satisfaction and operational efficiency for airlines.
