The phrase “a promessa,” meaning “the promise” in Portuguese, coupled with “sic resumos,” meaning “thus we summarize” in Latin, suggests a concise summation of a key pledge or undertaking. For instance, a company might use this concept when outlining core commitments in a brief, memorable way, like a mission statement or a slogan distilled from a larger strategic plan. The combination of Portuguese and Latin adds a touch of formality and gravitas, hinting at the significance of the commitment being made.
Capturing the essence of a complex promise in a succinct and compelling manner can be a powerful communication tool. This brevity aids memorability and clarity, ensuring that the core message resonates with the intended audience. Historically, concise pronouncements have been used to rally support, establish trust, and provide direction. In modern contexts, this approach can be equally effective in conveying corporate values, product benefits, or the central themes of a project. This distillation process requires careful consideration to accurately reflect the underlying commitment while maintaining its impact.
