Specific terms used in a resume to highlight relevant skills and experience for marketing positions are crucial for applicant tracking systems (ATS) and recruiters. These terms often reflect industry-standard software, marketing methodologies, or desired qualifications. Examples include “SEO,” “content marketing,” “lead generation,” “social media management,” and “analytics.” Selecting appropriate terms requires careful consideration of the target job description and industry trends.
Effective use of these targeted terms significantly improves a resume’s visibility. By aligning resume language with the terminology used in job postings, applicants increase the likelihood of their resumes being identified and reviewed by both automated systems and human recruiters. This practice can lead to higher placement rates and access to more desirable career opportunities. Historically, the importance of these specialized terms has grown alongside the increasing use of ATS software in recruitment processes.