This process involves the electronic transmission of a candidate’s professional qualifications document directly to the individual responsible for recruitment. A well-crafted message accompanies this document, highlighting key skills and experiences relevant to the specific job opportunity. For example, a prospective marketing manager might emphasize their experience leading successful campaigns in their accompanying email.
Direct contact facilitates a more personalized and efficient application process. It demonstrates proactive interest and allows candidates to tailor their communication to the specific needs of the hiring team. Historically, this practice evolved with the rise of email communication, replacing more traditional methods like postal mail, offering a significant improvement in speed and efficiency.